by Adam Farrell | Nov 1, 2017 | Connect, Convert, Develop
Understanding your prospect buying cycle is a fundamental part of creating and delivering a successful marketing strategy. Without focus your marketing is at best a branding exercise and at worst a complete waste of your resources.
Your overall strategy must be designed to take the prospect through each step of the cycle as efficiently as possible.
by Adam Farrell | May 15, 2017 | Automate
Long before marketing automation was a reality there was a great movie called Glengarry Glen Ross. Set in New York, the movie follows a cut-throat sales competition in a real-estate office. Every sales lead was pursued ruthlessly and cheating your colleagues was...
by Adam Farrell | May 9, 2017 | Connect
Blogging is often an albatross around the neck of small business owners. We are constantly tempted by content, sharing memes and consuming vast quantities of information, for the small business owner the guilt of inactivity looms large and procrastination sets in....
by Adam Farrell | May 2, 2017 | Connect, Convert, Develop
Many of you will have heard the term target persona (buyer persona) when reading about content and inbound marketing. However a significant number of the small business owners I meet don’t fully appreciate the importance of marketing directly to them. A...
by Adam Farrell | Apr 21, 2017 | Convert, Develop
50% of qualified leads are not ready to purchase immediately* It’s a sobering statistic and presents a significant problem to small business owners where time and sales resources can be expensive and in short supply. In its simplest form, if you treat all leads...
by Adam Farrell | Apr 18, 2017 | Automate
Do’s and Don’ts of Marketing Automation for Sales Success Marketing Automation is the beating heart of digital marketing, it takes the Connect, Develop and Convert phases of Content Marketing and turns them into a New Business sales system. A system that will drive...
by Adam Farrell | Apr 18, 2017 | Convert
Converting your Prospects to Sales Qualified Leads Lead conversion is definitely the most interesting and exciting part of Content Marketing Automation. And assuming yours is a complex sale and you have been running your marketing efficiently, this should also be the...
by Adam Farrell | Apr 14, 2017 | Develop
Develop your Leads into High Value Customers Lead development is an vastly under valued, and as a result, an under utilised part of content marketing and marketing in general. But it is the area of your marketing processes where you develop prospects who aren’t...
by Adam Farrell | Mar 29, 2017 | Connect
Using Content Marketing to Build a List of Qualified Leads As more businesses publish content clamouring for the attention of you target audience, much of it just noise and rabbit holes they can waste time in. The challenge for your business is to create a content...
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