Marketing Automation ABC Always Be Closing

Marketing Automation ABC Always Be Closing

Long before marketing automation was a reality there was a great movie called Glengarry Glen Ross. Set in New York, the movie follows a cut-throat sales competition in a real-estate office. Every sales lead was pursued ruthlessly and cheating your colleagues was...
Marketing Automation Do’s and Don’ts

Marketing Automation Do’s and Don’ts

Do’s and Don’ts of Marketing Automation for Sales Success Marketing Automation is the beating heart of digital marketing, it takes the Connect, Develop and Convert phases of Content Marketing and turns them into a New Business sales system. A system that will drive...
Do’s and Don’ts of Lead Conversion

Do’s and Don’ts of Lead Conversion

Converting your Prospects to Sales Qualified Leads Lead conversion is definitely the most interesting and exciting part of Content Marketing Automation. And assuming yours is a complex sale and you have been running your marketing efficiently, this should also be the...
Do’s and Don’ts of Lead Development for Sales

Do’s and Don’ts of Lead Development for Sales

Develop your Leads into High Value Customers Lead development is an vastly under valued, and as a result, an under utilised part of content marketing and marketing in general. But it is the area of your marketing processes where you develop prospects who aren’t...