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Small Business Marketing- The Prospect Buying Cycle.

Small Business Marketing- The Prospect Buying Cycle.

Understanding your prospect buying cycle is a fundamental part of creating and delivering a successful marketing strategy. Without focus your marketing is at best a branding exercise and at worst a complete waste of your resources.
Your overall strategy must be designed to take the prospect through each step of the cycle as efficiently as possible.

Do’s and Don’ts of Lead Conversion

Do’s and Don’ts of Lead Conversion

Converting your Prospects to Sales Qualified Leads Lead conversion is definitely the most interesting and exciting part of Content Marketing Automation. And assuming yours is a complex sale and you have been running your marketing efficiently, this should also be the...