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Business to Business Marketing Strategy

Selling to other businesses requires a different style of marketing from the off the peg strategies aimed at B2C businesses. Some similarities exist, but the critical differences can quickly derail your strategy resulting in poor return on your spend and a poor numbers of leads generated.

We will help get much needed clarity on your digital marketing strategy allowing you to run effective campaigns over and over again.

What is it?

To be effective, great marketing strategy has to go beyond the surface of your organisation and services and get to the heart of why your clients buy from you. From there we look at your value proposition, your target persona and the channels you can use to connect with your audience. It will address the problems you have converting your prospects, where your current marketing fails and how we can make your sales process convert more often. More than just a strategy, you will get real-world solutions in social media marketing, landing page design, email marketing, sales development, automation and conversion best-practice.

Strategy Call

Perhaps you are just starting to understand the importance of digital or inbound marketing and need some clarity on the best way to deliver your sales goals. Or you have invested in marketing technology and don’t seem to be getting the Return on Investment you were expecting from it. Either way a clear strategy is the fundamental building block on which your marketing plan should be built. Over 3 hours of strategy we will help you achieve a clear vision, establish realistic goals and create a road-map for delivering sales results.

  • 2 hour initial call or meeting with 1 hour follow up call.
  • Review of your marketing and sales processes.
  • Analysis of your value proposition, target persona, sales cycle and qualification criteria.
  • Create a road map for delivering sales results.
  • Set key content and delivery goals to help you hit your sales targets.

 

 

Comprehensive Strategy

Perhaps you are just starting to understand the importance of digital or inbound marketing and need some clarity on the best way to deliver your sales goals. Or you have invested in marketing technology and don’t seem to be getting the Return on Investment you were expecting from it. Either way a clear strategy is the fundamental building block on which your marketing plan should be built. Over 3 hours of strategy we will help you achieve a clear vision, establish realistic goals and create a road-map for delivering sales results.

  • 2 hour initial call or meeting.
  • Our comprehensive 30-page sales-focused content marketing strategy.
  • Including analysis of your value proposition, target persona, sales cycle and qualification criteria.
  • Creation of a a road map and content calendar for delivering sales results.
  • Set key content and delivery goals to help you hit your sales targets.
  • Direction on marquee content, calls to action and social campaigning.
  • Input from our creative team on design and branding.
  • Delivered in an interactive review and tuning session.

It always surprised me how quickly but thoroughly they learned about our business and therefore could write compelling content targeted for our audience that worked from day one. They took care of content creation and distribution when I needed to concentrate on driving the business forward. They got to know the Papirfly solution so well that they sold it successfully to prospects. It was a pleasure working with Adam.”

Phil Owers

CEO, Papirfly Employer Brand

Their marketing advice has been really valuable in building my business. Adam knows his stuff inside out, is right on top of the latest developments in the field, and is always willing to go the extra mile to make sure I achieve my business development goals. you will be in very good hands

Simon Horton

Their marketing advice has been really valuable in building my business. Adam knows his stuff inside out, is right on top of the latest developments in the field, and is always willing to go the extra mile to make sure I achieve my business development goals. you will be in very good hands

Scott Hodson

Big Marketing Ltd

Did you know

Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate.

Get your personalised Content Fusion formula.

For a short 15 minute conversation about any of the areas above or a more in depth 50 minute demo of Content Fusion and marketing automation click on the box below now.