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Small Business Marketing- The Prospect Buying Cycle.

Small Business Marketing- The Prospect Buying Cycle.

Understanding your prospect buying cycle is a fundamental part of creating and delivering a successful marketing strategy. Without focus your marketing is at best a branding exercise and at worst a complete waste of your resources.
Your overall strategy must be designed to take the prospect through each step of the cycle as efficiently as possible.

Marketing Automation ABC Always Be Closing

Marketing Automation ABC Always Be Closing

Long before marketing automation was a reality there was a great movie called Glengarry Glen Ross. Set in New York, the movie follows a cut-throat sales competition in a real-estate office. Every sales lead was pursued ruthlessly and cheating your colleagues was...