by Adam Farrell | Nov 1, 2017 | Connect, Convert, Develop
Understanding your prospect buying cycle is a fundamental part of creating and delivering a successful marketing strategy. Without focus your marketing is at best a branding exercise and at worst a complete waste of your resources.
Your overall strategy must be designed to take the prospect through each step of the cycle as efficiently as possible.
by Adam Farrell | May 15, 2017 | Automate
Long before marketing automation was a reality there was a great movie called Glengarry Glen Ross. Set in New York, the movie follows a cut-throat sales competition in a real-estate office. Every sales lead was pursued ruthlessly and cheating your colleagues was...
by Adam Farrell | May 9, 2017 | Connect
Blogging is often an albatross around the neck of small business owners. We are constantly tempted by content, sharing memes and consuming vast quantities of information, for the small business owner the guilt of inactivity looms large and procrastination sets in....
by Adam Farrell | May 2, 2017 | Connect, Convert, Develop
Many of you will have heard the term target persona (buyer persona) when reading about content and inbound marketing. However a significant number of the small business owners I meet don’t fully appreciate the importance of marketing directly to them. A...
by Adam Farrell | Apr 21, 2017 | Convert, Develop
50% of qualified leads are not ready to purchase immediately* It’s a sobering statistic and presents a significant problem to small business owners where time and sales resources can be expensive and in short supply. In its simplest form, if you treat all leads...
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