by Adam Farrell | Nov 1, 2017 | Connect, Convert, Develop
Understanding your prospect buying cycle is a fundamental part of creating and delivering a successful marketing strategy. Without focus your marketing is at best a branding exercise and at worst a complete waste of your resources.
Your overall strategy must be designed to take the prospect through each step of the cycle as efficiently as possible.
by Adam Farrell | May 2, 2017 | Connect, Convert, Develop
Many of you will have heard the term target persona (buyer persona) when reading about content and inbound marketing. However a significant number of the small business owners I meet don’t fully appreciate the importance of marketing directly to them. A...
by Adam Farrell | Apr 21, 2017 | Convert, Develop
50% of qualified leads are not ready to purchase immediately* It’s a sobering statistic and presents a significant problem to small business owners where time and sales resources can be expensive and in short supply. In its simplest form, if you treat all leads...
by Adam Farrell | Apr 14, 2017 | Develop
Develop your Leads into High Value Customers Lead development is an vastly under valued, and as a result, an under utilised part of content marketing and marketing in general. But it is the area of your marketing processes where you develop prospects who aren’t...
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