by Adam Farrell | Nov 1, 2017 | Connect, Convert, Develop
Understanding your prospect buying cycle is a fundamental part of creating and delivering a successful marketing strategy. Without focus your marketing is at best a branding exercise and at worst a complete waste of your resources.
Your overall strategy must be designed to take the prospect through each step of the cycle as efficiently as possible.
by Adam Farrell | May 9, 2017 | Connect
Blogging is often an albatross around the neck of small business owners. We are constantly tempted by content, sharing memes and consuming vast quantities of information, for the small business owner the guilt of inactivity looms large and procrastination sets in....
by Adam Farrell | May 2, 2017 | Connect, Convert, Develop
Many of you will have heard the term target persona (buyer persona) when reading about content and inbound marketing. However a significant number of the small business owners I meet don’t fully appreciate the importance of marketing directly to them. A...
by Adam Farrell | Mar 29, 2017 | Connect
Using Content Marketing to Build a List of Qualified Leads As more businesses publish content clamouring for the attention of you target audience, much of it just noise and rabbit holes they can waste time in. The challenge for your business is to create a content...
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