At Content Fusion, it’s not simply all about process, but we believe that consistency is key to delivering first-class marketing. This consistency provides the foundation upon which, in combination with our added creativity, we can focus on generating fantastic content for spectacular results.

In our experience small businesses repeatedly come up against the same barriers to creating great content marketing. These typically include:

• lack of time to implement strategies properly;
• lack of resources to deploy them effectively;
• lack of technical skills to work them correctly, and;
• lack of established best practice to prevent failure.

Outsourcing to us removes all of these headaches and delivers

• Increased sales
• Larger numbers of leads
• Higher conversion rates
• Shorter sales cycles

Here’s how we do it.

To begin with, we’ll review your current situation; understand what you’d like to achieve; and establish a baseline for measurement of results. Working together, we’ll develop a content strategy and the specifics of technical deployment to best meet your needs.

This is why we offer a tailored solution, building in multiple pathways for conversion and content contingent on previous behaviour, all of which will be fully automated.
Once we’re agreed on a game plan, we will deliver the work in pre-arranged phases, including pre- and post-launch testing.
Deployment will move from initial connect through to development, then onto the conversion stage of your strategy. This will be augmented with lead-tracking, sales-scoring and smart content ensuring every potential lead is dealt with appropriately, thus allowing you to focus on the day-to-day running of your business.
We can also tweak or completely overhaul your SEO, current content and other pieces of marketing, if desired.

Then, we’ll hand things over to you to manage, or, if you prefer, we will manage it for you.

All of this will be underpinned by the appropriate technology. We can be flexible when it comes to tech, we do have a preference for particular suppliers due to ease of implementation, ongoing use and support, which of course saves both time and money.

So, whether you’d like to be actively involved week-to-week, or prefer to be hands-off and receiving regular updates, together we will establish a way of working that best suits you.
Of course, we know that it’s rarely as straightforward, and that every business is unique in its aims and practises.
We also know that there are many approaches to getting this right. That’s why, for the perfect fit, we will listen carefully to your goals, and ensure we understand both your customers and your value proposition before we make any recommendations.
This is the Content Fusion way, and we look forward to working with you.