by Adam Farrell | Apr 21, 2017 | Convert, Develop
50% of qualified leads are not ready to purchase immediately* It’s a sobering statistic and presents a significant problem to small business owners where time and sales resources can be expensive and in short supply. In its simplest form, if you treat all leads...
by Adam Farrell | Apr 18, 2017 | Automate
Do’s and Don’ts of Marketing Automation for Sales Success Marketing Automation is the beating heart of digital marketing, it takes the Connect, Develop and Convert phases of Content Marketing and turns them into a New Business sales system. A system that will drive...
by Adam Farrell | Apr 18, 2017 | Convert
Converting your Prospects to Sales Qualified Leads Lead conversion is definitely the most interesting and exciting part of Content Marketing Automation. And assuming yours is a complex sale and you have been running your marketing efficiently, this should also be the...
by Adam Farrell | Apr 14, 2017 | Develop
Develop your Leads into High Value Customers Lead development is an vastly under valued, and as a result, an under utilised part of content marketing and marketing in general. But it is the area of your marketing processes where you develop prospects who aren’t...
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