The right piece of content at exactly the right time.

The development of marketing-qualified leads into paying customers is the backbone of all content marketing. Sadly, it’s often overlooked in favour of leaping straight into asking the prospect to buy. Of course, the quick close may work for a relatively simple sale, but for a more complex transaction, or one in which there is high risk to the customer, this is unlikely to work.

Imagine you’ve just met a perfect stranger who asked you to invest in their business. If you were intrigued you’d at least do your research or, more likely, reject it outright. If you were sufficiently interested you’d require more evidence before reaching a decision. Now imagine you are a client buying from your business, what makes that process different?

Here at Content Fusion, our approach to solving this is to serve the right piece of content at exactly the right time.

Statistics have shown that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. (Forrester Research)

This is achieved by creating automated workflows that deliver tailored content: which increases your prospects’ understanding of potential problems, ways in which to solve them, and how you can help.

The content we serve will be based on a range of different trigger events, lead scoring, on-site activity and lead behaviours. In this way, you will be able to develop your target to the point where conversion to a highly profitable customer is the next natural step.

Initially, we will keep this simple, relying on science and best practice to establish, test and refine these nurturing processes. As our collective knowledge of what’s successful develops, these processes will become increasingly complex. This will allow you to convert larger numbers of customers than ever before, and increase their average order value, too.