Meet all the right people in all the right places.
We love the artistic and creative side of content marketing with the compelling stories and fantastic images, we also love the science and logic that’s critical to connecting with your future customers and generating success.
The first step is to recognise where your audience are, what’s important to them and how to bring value to their lives and use this knowledge to connect.
Using your social media accounts to broadcast a careful blend of owned content, curated content, links, hashtags and personal commentary connecting you to your target audience, to form an initial relationship and take the first steps to creating a pathway to a sale.
The Content Fusion approach marries highly relevant content with highly targeted campaigns. The result is landing page conversion rates far higher than the industry average of 11%, the highest we’ve had to date is 61%.
More targeting means better quality leads too.
We will build you a network of social calls to action, tuned landing pages, sign up forms and blogs which will capture the attention of your target audience and allow you to develop your relationship.
We call your contacts at this stage, Marketing Qualified Leads. That is to say, they have responded to something you have offered them and have given you their details as a trade.
Most of these people will come from your social media reach, so in the early stages work will be done to expand this. We will also test the various channels for responsiveness to your campaigns and messages.
Their marketing advice has been really valuable in building my business. Adam knows his stuff inside out, is right on top of the latest developments in the field, and is always willing to go the extra mile to make sure I achieve my business development goals. You will be in very good hands.Simon Horton
The Content Fusion 4 step Formula for Sales Growth.
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