The right conversation with the right people at the right time.

Sales conversion is at the root of everything we do, and it’s the ultimate goal of all other steps in the process.

Success depends upon having the right conversation with the right people, always at the point they are ready to talk.

Different businesses sell in different ways: some completely online, others through complex proposals. What they all have in common, though, is that on the other side of the process there is a prospect developing into a customer.

That development is called the ‘buying cycle’, and understanding this is critical to improving customer conversion rates, protecting resources and maximising profitability.

As buying cycles for many businesses are increasing in length and complexity, it is easy to waste time and effort long before the prospect is ready to buy. However, it remains critical be available to the prospect at the exact moment they enter a positive buying cycle, and striking the ideal balance is where Content Fusion comes in.

Our unique approach is to track your visitors, provide them with all information required at the research and inquiry stage, then react immediately as soon as they appear to enter their buying cycle. Research proves that doing so makes it seven times more likely that you’ll strike up a conversation with a key decision-maker than businesses that wait even just one hour.

Your automated response will initiate the sales cycle, – be that an email, a phone call or a demo of your service. What really matters is the speed and efficiency: from the client’s perspective, a personalised communication constituting a positive call to action, which we’ve designed to be converted into a live sales lead.

From a client perspective they will receive a personalised communication with a positive call to action designed to convert them into a live sales lead.

This is the Content Fusion difference.